What is a narrative?
In its simplest term, a narrative is a story. In systems change advocacy, when we refer to narratives, we’re referencing the deeply held beliefs that shape people’s actions. It’s not any one story, it is the collection of stories, memes, tweets, videos, sermons, books, and dinner table conversations that either help maintain the status quo or give momentum to a change movement.
There is a growing acknowledgement of the power these stories can have. Isabel Crabtree-Condor is a knowledge broker for Oxfam, and she describes narratives as the invisible force that hold things in place and prevents change, even shuts down conversations about change.
I'm Jennifer. I am an advocacy and communications strategist working with multiple charities and nonprofits. And I want to disrupt our sector for good.