Y'all, (<-- read that in a Brene Brown Texas accent please) I've just finished reading Change: How to Make Big Things Happen by Damon Centola, and I have so many things I want to download into the brains of everyone trying to disrupt for good.

Centola uses research and data to explain how spreading ideas and spreading behaviour change are very different, and the distinction between spreading ideas and having them adopted is one we need to familiarize ourselves with to have maximum impact. If you can read the book, do it. (I borrowed it from the library and then ended up buying a copy anyway to have for reference) If you can't, I'll be sharing a few of my hot takes here.